http://www.ted.com/talks/richard_st_john_s_8_secrets_of_success
domingo, 11 de maio de 2014
How great leaders inspire action
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers
Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers
Rory Sutherland: Life lessons from an ad man
Advertising adds value to a product by changing our perception, rather
than the product itself. Rory Sutherland makes the daring assertion that
a change in perceived value can be just as satisfying as what we
consider “real” value — and his conclusion has interesting consequences
for how we look at life.
http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man?utm_content=awesm-bookmarklet&utm_medium=on.ted.com-facebook-share&utm_source=l.facebook.com&awesm=on.ted.com_f0DSS&utm_campaign=#t-225804
http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man?utm_content=awesm-bookmarklet&utm_medium=on.ted.com-facebook-share&utm_source=l.facebook.com&awesm=on.ted.com_f0DSS&utm_campaign=#t-225804
From Milan to Mecca: the world's most powerful city brands revealed
Excellent infrastructure and attractions and a remarkable safety record put Berlin into the top 25, but the city gets poor marks for climate, and, perhaps surprisingly, lacks much international buzz. All photographs except Chicago: Alamy
A relatively strong economy (one of the few places in Italy to boast this), world-class shopping and fashion and a large number of attractions are Milan's strengths: a poor safety record and climate and disappointing lack of current buzz its weaknesses
The capital of Victoria might be a little low-key, but it is thriving economically, particularly for tech startups, and has an enviably low crime rate that has burnished its reputation as a great city in which to live and work
MARTA, the Metropolitan Atlanta Rapid Transit Authority, is the hub of a thriving transportation system that gives Atlanta's brand a boost, and it has become the world capital of hip-hop. But it remains dangerous in places, and there just isn't enough for visitors to see to make the capital of Georgia competitive with the top tier of US cities
The birthplace of Muhammad and main site of the Hajj pilgrimage is more popular than ever (Vegas of the east, anyone?) – though its average temperature of 31 degrees is a bit too hot to see Mecca crack the top 20
It's hell to get aroundand can be very dangerous, but Brazil's largest city is full of attractions, is on everyone's lips and has a rising GDP that is the envy of many other cities
Think of Indian economic success and Mumbai leaps to mind, though the climate and so-so infrastructure don't do much for its brand
Argentina's capital is a must-see city in Latin America and one of the world's top destinations. Fix its safety record and it could soar
Similar to Buenos Aires, Mexico City is booming, with great transport and tons of buzz – but the drug war remains a blot on the brand value of the whole country
Amazing transport, shopping, economic opportunity and climate. So why aren't more people talking about Sydney?
Despite a sultry climate that means life can be a series of mad dashes between air-conditioning, Thailand's biggest city appears to be outgrowing its reputation as a backpackers' haven. In 2013 it was the world's top destination for overnight visitors
Asia's biggest citystate has great climate and infrastructure, a famously low crime rate, wonderful transport and shopping and a booming financial services industry. It's also a major stopover point, and has done a great job converting that into tourism. Now if only it could shake its reputation for being boring
Full of attractions and history and everything that makes American cities great, the only problem with the Windy City might be just that – the wind and weather. (Though Chicago's patchy safety record isn't helping, either). Photograph: Carolyn Kaster/AP
Spain's jewel has great shopping and attractions, and is emerging as one of the top cities in Europe, though it has yet to quite match the brand gloss of a certain French capital
A top destination in the world for visitors, Istanbul really is where east meets west. Full of history and culture, by 2016 Turkey's jewel will surpass Singapore, New York and Paris in terms of international visitor arrivals, according to Forbes
Similar to Istanbul, Dubai will outrank Singapore and New York in 2016 and Paris in 2017 in the number of international visitors. With plenty of luxury shopping (second only to NYC), Dubai is doing a pretty good job attracting visitors, and its faintly ridiculous building boom has translated into a ton of buzz. There still isn't much to actually do there, but a place in the top 10 shows Dubai's brand has real strength
Safety and a struggling economy are big problems in Vegas, baby – but the Strip retains its freakish ability to drown out the city's problems in its alluring light. What happens in Vegas stays in Vegas … and the brand thrives as a result
The City by the Bay has it all – shopping, jobs, great transport (there's a particularly nice bridge, we hear) and buzz. If only it didn't rain quite so much, San Francisco might be able to take on the really big guns
With the World Cup and the Olympics back to back, the city is humming: massive new investments in infrastructure, tons to see and do, and everyone's talking about it. It still can't shake its reputation for crime, but for now you can't do much better than Rio
Everybody loves Barcelona: in technical terms, the brand is a bit like Rio without the crime, though of course without that city's upcoming high-profile world events
A surprise: South Korea's capital comfortably beats Tokyo (which finished a lowly 28th). Seoul has a reputation for being much friendlier and easy to negotiate, has amazing infrastructure and is one of the safest cities in the world. As a gateway to the far east, is this the moment Korea gets the better of Japan?
The weather may not be great, and it can be a little seedy, as anyone who has enjoyed a late arrival at Gare du Nord will know. But Paris is the premiere mainland European city. And the whole world knows it
Terrible weather, apparently. But London gets absolutely top marks for pretty much everything else, from transport to attractions to shopping to tourism – though the 2011 riots may have hurt it slightly on the crime-perception front
Very similar in brand profile to London, New York's transit system doesn't have quite the same reputation for brilliance as the tube, but the weather's better, and perhaps we shouldn't be surprised that the New York brand slightly edges London when considered on a global scale
For cultural variety and sheer glitter, however, LA outshines them all. It has stunning weather that New York and London just can't compete with, the amazing beaches to show it off, world-class art, movie history, an endless parade of famous attractions, an improving crime rate and a certain well-known sign in the hills. After years of languishing, the City of Angels has top spot in the brand firmament
9 Books Every Entrepreneur Needs to Read
Some of the best content to be found about startups
is locked in books. An entrepreneur asked me yesterday for a 140
character recommendation of one book for founders. Reducing my list to
just one and condensing an argument for why founders ought to read it in
just 117 characters was just too great a challenge for me.
Instead I've written about the nine favorite books I've read over the last five years have helped me understand startups and the processes that make them successful. They range from written 70 years ago to written in the past 3 years. They have been written by salespeople, CTOs, speechwriters, consultants and magnates.
These are the books I go back to, time and again, when I have a question or I'm looking for an insight. If they weren't all e-books, they would be dog-eared and foxed. In no particular order, here are the lifechanging nine:
Drucker coined the term information worker and presaged the changing nature of work resulting from people managing data instead of machines. Despite the age of his writings, many of his insights ring true today.
Instead I've written about the nine favorite books I've read over the last five years have helped me understand startups and the processes that make them successful. They range from written 70 years ago to written in the past 3 years. They have been written by salespeople, CTOs, speechwriters, consultants and magnates.
These are the books I go back to, time and again, when I have a question or I'm looking for an insight. If they weren't all e-books, they would be dog-eared and foxed. In no particular order, here are the lifechanging nine:
How to Castrate a Bull
This describes the creation and dramatic success of NetApp, the storage company. Unlike most business stories which are penned from the point of view of the CEO, this one is written by the CTO/founder, David Hitz. Hitz lived on a ranch in his youth and draws parallels between the activities on the ranch, like castrating bulls (!), and building a startup. For example, from Hitz's point of view, politics is the art of getting groups of people to come to a common conclusion by developing consensus. Consensus is a state where all are willing to provide their consent for a decision to take place - not necessarily reaching total agreement, but allowing for the process to go forward. Other chapters focus on risk, including evaluating the risk of entering new markets, of changing corporate culture and attitudes, and of changing CEOs.High Output Management
This is Andy Grove's seminal work on management. It is the origin for the practice of OKRs, the management technique that Intel and Google, among others, use to set goals for the company and align everyone in achieving those goals.The Essential Drucker
This condenses the extensive writings of Peter Drucker, one of the most respected management thinkers of the last century. I've written posts about his views on Communication, Optimal Team Sizes, The Myth of the Generalist, a team member's Obligation to Dissent.Drucker coined the term information worker and presaged the changing nature of work resulting from people managing data instead of machines. Despite the age of his writings, many of his insights ring true today.
Business Model Generation
This proposes a visual technique for creating and understanding business models for companies. Each time I meet with a company, I write down the BMG in my notebook and fill it in. The BMG is clear and simple but comprehensive. The book also includes many examples of successful companies' models which helped me understand those companies better. But for founders, it's a good technique to think through different ideas.Predictable Revenue
This is the classic SaaS sales handbook. Written by Aaron Ross, one of the first salespeople at Salesforce, Predictable Revenue is one of the first books to describe the inside sales model with sales development teams, inside sales reps and account executives, and the processes that unify them into one coherent performant organization. Some of the techniques described in this book have since been outmoded, but the broad principles still apply.To Sell is Human
A former speechwriter for Al Gore penned this book to proclaim dead the hard sale. Pink's book argues that the most successful salespeople today, unlike 30 years ago, are the ones who listen to customer needs and match a product's features and functionality to serve those needs. With a huge volume of information about different products at their disposal, today's customers are far more sophisticated and consequently demand a different sales process. This book made me reflect on the right characteristics of a salesperson within a company that is pursuing an education sale versus an execution sale.The Fifth Discipline
Describes the four principles that have been well covered in management science before: team learning, shared vision, mental models and personal skills mastery. But the fifth one, the one the book is named after, is Senge's stroke of genius: systems thinking. Systems thinking, despite its esoteric name is actually quite simple. Systems thinking means looking at a business as a collection of positive and negative feedback loops. Virality is a positive feedback loop. Poor customer support experience leading to churn is a negative feedback loop. Senge argues that management teams ought to consistently develop an understanding of the feedback loop that govern their business and manage those loops actively.The Success Equation
This describes a mental model for risk. I heard about this book because David Lee from SV Angel wrote about it. I read it and I loved the concept. when we make decisions, particularly business decisions, our goal is always to maximize the expected value of an investment. But the expected value is a combination of both skill and luck. Playing a match of chess, I have a 50% chance of winning because both sides start out as equal. That's the luck part. But if I were to play against the Grand Master, the skill part would become much more important. Understanding this equation, the importance of skill and luck in each major decision involving risk helps us to ensure we are making the right calls. It's a quick read but a fascinating book that forced me to reflect on my decision-making processes for investments.Zero to One
This is the compilation of Blake Master's notes from Peter Thiel's Stanford class. There are some profound insights in the book. My favorite is the idea that entrepreneurs should develop a secret. A secret is not an unknown. Rather, it’s something just not widely believed to be achievable or feasible. In other words, it’s an insight, a thesis that isn’t widely held that creates a business opportunity.
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