Advertising adds value to a product by changing our perception, rather
than the product itself. Rory Sutherland makes the daring assertion that
a change in perceived value can be just as satisfying as what we
consider “real” value — and his conclusion has interesting consequences
for how we look at life.
http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man?utm_content=awesm-bookmarklet&utm_medium=on.ted.com-facebook-share&utm_source=l.facebook.com&awesm=on.ted.com_f0DSS&utm_campaign=#t-225804
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