The 4-Hour Chef Launch — Marketing/PR Summary of Week One

What a whirlwind of a week!
For those of you interested in how I sequence launches, or how punishing the last 7 days have been, or what’s required if you want a shot at #1 New York Times or BookScan, below is a very partial list of media coverage and partnerships. They are in rough chronological order. If I missed anyone, please let me know in the comments!
I’ve done more here than in my last two book launches combined, and reader results (Twitter examples here) have made it all worth it.
I was pleasantly surprised by how many bookstores are now stocking The 4-Hour Chef, which sat at Amazon #2 for most of this week (Diary of a Wimpy Kid is a juggernaut, but Ina Garten is my real competition).  According to my readers on Facebook, stocking stores now include Tattered Cover, Copperfields, Powell’s, Elliot Bay, Vroman’s, Prairie Lights, Changing Hands, Boulder Bookstore, and even some Books Inc. (my local fave).  Barnes & Noble continues to boycott nationwide, but indies are picking it up, which makes me very happy, of course.  It’s exactly where I want a 600+-page full-color book!
Last but not least, sincere thanks to everyone who’s left Amazon reviews!

If you have read the book (or are reading), pretty please take 30 seconds to leave a short review — it would really mean the world to me.  Just click here.  I have read every review and commented on many of them.  At the very least, if you take a look here, there are some great conspiracy theories in the 1-star reviews.  Many folks don’t seem to grasp the idea of ADVANCED copies of books, which all authors send out, often in the hundreds. Doing the same doesn’t make me a Scooby-Doo villain or clever mastermind, alas.
Now, to an incomplete list of media from the past 168 hours or so, excluding national advertising…

Offline/traditional names

USA Today – ’4-Hour’ author Timothy Ferriss returns as a chef
The New York Times - Fête Accompli | 4-Hour Feasting
The Wall Street Journal - ’4-Hour’ Man Masters Food, The Good Life
Bon Appetit - A Bird in the Pan: Testing “The 4-Hour Chef”
Outside Magazine – From Modern to Mallman (one of three online, also a print piece)
Wired Magazine – “Better, Faster, Smarter” (Tim Ferriss tests smart drugs) — not yet online but in Dec print.
CBS This Morning (Charlie Rose, Gayle King) – Timothy Ferriss talks food, life lessons
Fox & Friends – ‘Recipe’ for Success
The New York Post – Required Reading
Dr. Oz (almost an hour total on TV, plus online) – Health-boosting Secrets From The 4-Hour Chef Tim Ferriss
Dr. Oz – Tim Ferriss’ Plan to Master Cooking in 4 Hours, Pt 1
Dr. Oz – Tim Ferriss’ Plan to Master Cooking in 4 Hours, Pt 2
Dr. Oz – Tim Ferriss’ Vitamin-Rich Recipes

Partnerships

BitTorrent (160 million+ users — more coming on this)
Panera Bread (1,500+ locations)
TaskRabbit (1,000s of hours saved)
Rally (1,000+ books sold)

Blogs/online press

PaidContent – Ferriss: Even if I sell a million Kindle books, some people will call it a failure
PaleoHacks – If you could become world-class in anything in 2013, what would it be?
BoingBoing – Tim Ferriss’s new book about learning
The Huffington Post – New Timothy Ferriss Book, ’4-Hour Chef’, Has A Great Trailer (VIDEO)
Small Business Trends – Retailers Fight Amazon with Ferriss Boycott
Seeking Alpha – Amazon Is Crushing It
Digital Journal – Review: ‘The 4-Hour Chef’ is more than just a cookbook
TechCrunch – With Amazon Publishing Stonewalled By Retailers, Tim Ferriss Taps BitTorrent To Market His New Book (and more press here)
The Huffington Post – “4-Hour Chef” Tim Ferriss Reveals Secrets of Meta-Learning and Living the Good Life
Ramit Sethi - Live webcast w/ Tim Ferriss this Wednesday, 9PM EST
Danny Roddy – My Interview With Bad Ass Mother Fucker Tim Ferriss
Livestrong – Make Better Meals In Less Time
TubeFilter – With Help Of YouTube, Tim Ferriss Makes Book Trailers Go Viral
Metro – The art of learning
Goins Writer – How to Become World-class at Anything: An Interview with Tim Ferriss
Entrepreneurs-Journey – Tim Ferriss Talks About His Latest Book “The 4-Hour Chef”, How To Learn Anything In Half The Time And Why He Went To Sniper School
99U – Tim Ferriss: On The Creative Process And Getting Your Work Noticed
The Art of Manliness – How to Make the Best Beef Jerky in the World
Cooking for Engineers – Crunchy Bloody Mary
InsideHook – Culinary Design
Man Vs. Debt – Rapidly Learn Any Skill (Including Cooking): An Interview with Tim Ferriss about “The 4-Hour Chef”
Greatist – The 4-Hour Chef: Tim Ferriss’ Crazy, Brilliant Cookbook
Personal Branding Blog – Personal Branding Interview: Tim Ferriss on The 4-Hour Chef
5 Minutes for Mom – An Interview with Tim Ferriss- Author of The 4-Hour Chef
Slashfilm – Author Tim Ferriss Lists His Favorite Cooking TV Shows and Movies
AskMen – Tim Ferriss On The 4-Hour Chef
Chronicles of Strength – How to Learn Anything: Pat Flynn Interviews Tim Ferriss on The 4-Hour Chef
Runkeeper – We’re giving away 20 copies of Tim Ferriss’s new book!
Lifehacker – I’m Tim Ferriss, and This Is How I Work
Shira Lazar: What’s Trending – How to Complete All Your Facebook Tasks in Just 4 Hours: A Tim Ferriss Presentation
Gothamist – After Thanksgiving, Go On A Manhattan Food Marathon
Refinery29 – How To Get Into Every Resto In Town, A Primer By Tim Ferriss
The Grindstone – Tim Ferriss Will Teach You How To Cook In 4 Hours And Conquer The World
Food Babe – The 4-Hour Chef – The Coolest Cookbook I’ve Ever Read
KrisKris – The 4-Hour Chef – Interview With Bestselling Author Tim Ferriss
Wellness Mama – How to Cook Like A Pro and Learn Anything
BoingBoing – Timothy Ferriss: Cheat Sheets for Everything
Cracked – 8 Cheap Ways to Fake Being a Pro Chef
The Huffington Post – The Anti-Hunter’s First Hunt (Exclusive Excerpt)
Gear Patrol – Interview: Tim Ferriss on Steak, Kitchen Tools and the Return of the Polymath
AskMen - The 4-Hour Chef: Exclusive Look: Tim Ferriss’ New Book
Wall Street Cheat Sheet – Tim Ferriss: The 4-Hour Chef Controversy Displays the Future of Publishing
Social Triggers – The simple path to becoming a highly-paid expert (new podcast with Tim Ferriss)
AllFacebook – Humor: How To Complete All Of Your Daily Facebook Tasks In Just Four Hours
Business Insider – The 4-Step Process For Mastering Any Skill
Lifehacker – Use Tim Ferriss’ Four-Step Process to Master New Skills
Cook Taste Eat – Pork Loin with Walnut Purée, Poached Carrots and Bacon Frisée Salad

Podcasts/video/YouTube

Andrew Zimmern: Go Fork Yourself Podcast – Go Fork Yourself: Tim Ferriss & The Four-Hour Chef
creativeLIVE – The 4-Hour™ Life: Healthy, Wealthy and Wise
The Joe Rogan Experience – JRE #285 – Tim Ferriss, Brian Redban
Firepole Marketing - 4-Hour Book Launch Advice from Tim Ferriss
Shira Lazar: What’s Trending – “4-Hour Chef” Tim Ferriss Reveals Secrets Of Meta-Learning And Living The Good Life
Samovar Tea – Samovar Tea Talks with Tim Ferriss
Mixergy – Tim’s Rapid Learning Method And The Four-Hour Chef – with Tim Ferriss
The Art of Charm: Pickup Podcast – Episode #178: Tim Ferriss, FourHourChef.com (FourHourWorkWeek.com)
The New Man Podcast – TNM 125: Tim Ferriss – How to Be Kickass Fast
SiteVisibility – Tim Ferriss – Podcast Episode #189
SourceFed – Greatest Day Ever: a Guide
SimplePickup – How To Make a Sexy Steak with Tim Ferriss
Sources of Insight – Tim Ferriss Interview on The 4-Hour Chef
The Rise to the Top – Tim Ferriss on How to Become World Class in Anything in 6 Months or Less
Radio-TV Interview Report – Steve Harrison Interviews Bestselling Author Tim Ferriss About Book Writing, Promotion and Ways to Learn Any Skill Faster
Alex Day – Unrealistic Goals and Tim Ferriss
New Media Rockstars – Author & Internet Entrepreneur Tim Ferriss Talks to NMR About His New Book The 4-Hour Chef and More! [Interview]
Zen Habits – How to Learn Anything
Big Think – Tim Ferriss: Cooking to Learn Like a Pro (in 4 Hours)
Wall Street Cheat Sheet – Tim Ferris: The 4-Hour Chef Controversy Displays the Future of Publishing
Six Pixels of Separation – SPOS #333 – Learn To Do Anything With Tim Ferriss
Evernote Blog
Yelp! Blog